Destination d’Excellence quality label
The "Destination d'Excellence" seal of approval does not only concern the Tourist Office. Accommodation providers, restaurants, retail outlets, activity operators and any other tourism professional can engage with this approach if they so wish.
👍🏅 High standards shared across the destination
Any business displaying the "Destination d'Excellence" logo guarantees visitors a consistent level of service, recognised and upheld at national level. The label is awarded following an assessment carried out by the independent organisation Atout France. It highlights tourism providers that demonstrate a strong commitment to service quality, sustainable development, accessibility and inclusion throughout their operations. The evaluation process includes a mandatory on-site visit. Once awarded, the label is valid for five years.